Attitudes and Smoking Behaviour

Attitudes and Smoking Behaviour While the result of research is important, one of the critical aspects of the research is how one comes to these results. Without the proper survey to measure data, the research itself has no construct validity and is useless. Thus, it is important to ensure you have a survey designed to measure the proper variable before you make a conclusion concerning the data collected.By addressing the topic of attitudes and situational factors that correlate with smoking behaviour, we have an opportunity to develop a new scale to measure attitudes. Specifically, we can use this new scale to compare beliefs of smokers to non-smokers and determine if there is any correlation between individual smoking and smoking behaviour of one's peers.The body of past research suggests that smoking behaviour correlates strongly with peer smoking. In a study conducted by Simons-Morton (2002), two surveys were distributed among middle-school students, one at the beginning of the school year and one at the end.Be lle of the BallWhile the aim of the research was to determine if parental influence or adolescent adjustment predicted future behaviour, the study also found that, among other factors, peer smoking behaviour positively correlates with the individual smoking behaviour. A second longitudinal study done by Maxwell (2002) also compared the influence of peers in initiating risk behaviours that included smoking. Results from this also suggest that smoking peers increase initiation of smoking behaviour in non-smokers and non-smokers with peers who smoked were almost twice as likely to initiate smoking as compared to non-smokers with non-smoker peers. They also found that individuals with non-smoking peers were just as likely to terminate smoking behaviour, suggesting that acceptance of behaviour by peers is more important than the activity itself.A final study conducted by Levitt and Edwards (1970) administered a single survey and analysed the...

Activities to Practice Decoding Skills for Reading

Activities to Practice Decoding Skills for Reading Decoding skills help a child learn to read and develop fluency in reading. Some of the major decoding skills include recognizing sounds and sound blends, deciphering the meaning of a word through recognition or context and understanding the role of each word within a sentence. The following activities help a student build decoding skills. Recognizing Sounds and Sound Blends Give the Clown a Balloon This exercise helps teach and reinforce that letters can sound different depending on the letters around them, for example, the a in hat sounds different than the a in cake because of the silent e at the end of the word. Use pictures of clowns; each clown represents a different sound for the same letter, for example, the letter a sounds differently in many different words. One clown can represent a long a, one can represent short a. Children are given balloons with words containing the letter a and must decide which clown gets the balloon. Sound of the Week Use letters or letter blends and make one sound the sound of the week. Have students practice recognizing this sound in daily reading, picking out objects in the room that have the sound in them and coming up with a list of words that contain the sound. Be sure to keep the letter or letter blend on the board or in a place that is highly visible in the classroom throughout the week. Understanding the Word’s Meaning Building Vocabulary - Synonym Crossword Puzzle This activity can be used for different ages, using simple words and clues for young children and more difficult for older children. Create a crossword puzzle; students need to find a synonym for the clue. For example, your clue might be blanket and the word covers can be put into the crossword puzzle. You can also create a crossword puzzle using antonyms. Change the Words without Changing the Story Provide students with a short story, maybe a paragraph long, and have them change as many words as they can without changing the meaning of the story very much. For example, the first sentence might read, John went running through the park. Students might change the sentence to read, John moved quickly through the playground. Parts of a Sentence Adjectives Have students bring in a picture of something from home. This can be a picture of a pet, a vacation, their home or a favorite toy. Students trade pictures with another class member and write as many adjectives as they can about the picture. For example, a picture of a pet dog can include words such as: brown, little, sleepy, spotted, playful, and curious, depending on the picture. Have students trade pictures again and compare the adjectives they found. Race to Make a Sentence Use vocabulary words and write each word on two cards. Divide the class into two teams and give each team one set of the words, face down. The first member of each team picks up a card (should be the same word on both cards) and runs to the board and write a sentence using the word. The first person with a correct sentence gets one point for their team.

The difference between how we viewed war movies in 60's and war movies Term Paper - 1

The difference between how we viewed war movies in 60's and war movies in 70's - Term Paper Example War movies were critical reflections of the logic of the cold war, and in the 1960s, they were something that the society demanded1. In the 1970s, war movies were a nuisance, and considered the government’s propaganda to justify the nation’s stay in Vietnam. The negative attitude towards war movies during this period was due to the actions of American soldiers in Vietnam as aired by television networks2. The change of attitude altered the production structure of American wars, and this formed the basic difference between war movies of the 1960s, and of the 1970s. This paper is a discussion about the difference in the perception of war movies between 1960 and 1980. War movies during this era had action oriented plots and were characterized by historical recreations of war related events, or major battles, and POW camp escapes and experiences. They also included espionage or spy tales, biopics of important war figures, submarine warfare, personal heroism, air dogfights, resistance movements, brutalities showing war as hell, tough trench experiences, veterans returning home, and pre-war intrigue. The films explored themes such as the effects war on the society, combat, studies of inhumanity and futility of battle, escape and survivor stories, intelligent explorations of human issues and morality, and stories of courageous sacrifice and fight back3. 1960s war movies were stories about the cold war. They were stories of American power, pride, and might. The movies represented Americans’ will to fight for what they believe was right. Reading through the perceptions that American people had about war movies at the time shows that the movies were also their source of information about their leaders’ potential4. To Americans, the movies told the truth about the cold war and the communists intentions. Americans were believed that communists wanted to destroy socialism. The movies acted as the real stories about what was going on in the battle

Research Project Essay Example | Topics and Well Written Essays - 3000 words - 2

Research Project - Essay Example tz, 2002), one of the greatest accomplishments at the onset of the 21st century is the continuous pursuit of fitness since the beginning of our existence. Fitness remains to be paramount to health and well-being. In cognizance of the recognized importance of fitness in the life of everyone, fitness centers or health clubs commonly known as a gym emerged almost everywhere. Fitness gyms cater to almost all age groups but usually to teens, adults and even elderly. The Fitness Center is a health, recreational and social facility geared towards exercise, sports and other physical activities. It may be for a for-profit commercial facility or a community or institutionally supported center. A successful facility will accommodate both the serious athlete and the casual recreational user. (Mion, E.G. 2010) It was found that fitness centers in the past 20 years have not only proven to be popular and very much in demand by fitness conscious consumers but also a very profitable business opportunity. There are many aspects to carefully consider prior to starting a fitness center. However, with careful research and proper planning fitness center can be a fabulous business to start, operate, and own not to mention that it also has the potential to be very profitable. Opening a fitness center requires careful planning and research and the following are some aspects of the business that should be considered: Where will the fitness center be located, how much square footage would be required/ focus of the business (caters to all people or one specific group, service (Will the center be full service meaning optional aerobic classes and one-on-one personal training for clients, staff, marketing, competition(How much does the competition charge?). ( Business Idea Center: Fitness Center) The fitness centers shall continue to be a profitable business venture. It may also important to know that top fitness trends for 2011 include fitness programs for older

Literature Review Celebrity Chef Essay Example for Free

Literature Review Celebrity Chef Essay This review should bring all relevant facts about the subject and facilitate practitioners and highlight areas for further research. In short celebrity endorsement is about endorsing products with the help from a celebrity. Consumer association towards a celebrity endorsed produced increases their purchase intention as many see the celebrity as a role model. However, it is important that the consumer can identify with the celebrity and that the celebrity? s image fits with the produced he or she endorses, only then will celebrity backing be an effective advertising strategy. . 2. Background and Definition Nowadays, celebrities are used in advertising in almost every context. Athletes such as Michael Ballack (Adidas) or Tiger Woods (Rolex) or models such as Cindy Crawford (Omega) or Heidi Klum (Katjes) endorse several products. These celebrities act as a spokesperson in order to advertise and promote products (Kambitsis et al. , 2002). Celebrities can create more positive responses towards advertising and greater purchase intentions than non-celebrity endorsers (Byrne et al. , 2003). Using celebrity as an endorser for a given product can either be positive or negative for a company/brand. A campaign that turned out successfully was the campaign with Jamie Oliver as an endorser for the supermarket chain J. Sainsbury. The successful format of the TV production â€Å"The naked chef† provided an ideal platform to use for the advertising campaign within a context relevant for J. Sainsbury? s desire (Byrne, 2003). An example of a campaign that did not turn out successful was when J. Sainsbury used the actor John Cleese in the â€Å"value to shout about† campaign in 1998. Employees and customers alike felt that Cleese was not the right personality to personify the supermarkets quality image (Whitehead, 2003). In the literature there are two different definitions of celebrity endorsers used. The definitions used are: â€Å"A celebrity endorser is an individual who is known to the public (actor, sports figure, entertainer, etc. ) for his or her achievements in areas other than that of the product class endorsed†. (Friedman, 1979, p. 63) â€Å"Any individual who enjoys public recognition and who uses the recognition on behalf of a consumer good by appearing with it in an advertisement†. McCracken, 1989, p. 310) In other words these definitions says that an individual who is known to the public in different ways. The individual is famous and utilizes his or her publicity to advertise a product that does not have anything to do with the individual fame. I consider McCracken? s definition as the most informative one as it is short and concise. The definition gives a clear view of what a celebrity endorser is. Previous studies have been done on consumers? response to celebrity endorsement in advertising. Results of these studies show that celebrities make advertising believable and enhance message recall. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude toward the brand and a distinct personality for the endorsed brand. In the following chapter the method used for this review will be introduced. The chapter will start with how a literature review is defined, followed by the literature search, method problems and quality standards. 2. 1. Definition of literature review Conducting a literature review is about understanding a topic that has already been addressed, how it has been researched by other authors, and what the key issues are (Hart, 1998). According to the author Chris Hart (1998) the definition of a literature review is the selection of available documents; both published and unpublished (in my review I will only study published academic documents), on the topic, which contains information, ideas, data and evidence written from a particular standpoint. 2. 2. Literature search, methodology used When searching for articles I used the databases Emerald, Ebsco and ProQuest. These databases were used because of the highest ranked journals in the field of marketing were listed there. I used the article Journal quality list (2008) issued by Harzading. com, research in international and cross-cultural management. High ranked journals increase the validity of the thesis, as validity is defined as â€Å"The ability of a scale or measuring instruments to measure what is intended to be measured†(Zinkmund, 2000). I also tried to find books relevant to the topic by using the library here at Les Roches International School of Hotel management as well as the library database google. scholar. . 3. Description of sub-topics Purchase intentions: Describes what impact the celebrity endorser has on the consumers purchase intentions. A consumer is more likely to purchase complex or expensive products which are endorsed by celebrities rather than by non-celebrities. Daneshvary and Schwer (2000) point purchase intention as an environment of associations between endo rsement and consumer, depending if the consumer can identify with that association and purpose. Consumers? association to celebrity endorsement/endorser: How consumers associate/have a connection towards the celebrity endorsement/endorser. If a company want a consumer to associate to an endorsed product it is important to choose an endorser who uses the product and where that use is a reflection of professional expertise (Daneshvary and Schwer, 2000). A formula 1 driver endorsing helmets is good, while a tennis player endorsing car polish is less good (ibid). Consumers? attitudes towards the endorser: The consumers? often have a positive attitude towards the product and the celebrity, despite the fact, that it is well known, that the endorser earned a lot when promoting the product (Cronley et al. 1999). Effectiveness of celebrity endorsement/endorsers: How effective is the usage of celebrity endorsement. It is, most likely, more effective to use celebrity endorsement constantly to increase the strength of the link between the celebrity and the endorsed brand. It is also more effective to use a celebrity who is not associated with another product (Till, 1998). Positive/negative effects of celebrity endorsement: the usa ge of celebrity endorsement can be both positive and /or negative, which can influence the company / brand in the end. For example, using celebrities can be very costly; also, celebrities might switch to a competitor, which would then increase the risk of a negative impact (Agrawal and Kamakura, 1995). However, in can be said that celebrities in advertising are widely spread and persistent and the marketing executives continue to utilize celebrity endorsement as an advertising strategy (ibid). Profitability of celebrity endorsement: The use of celebrity endorsement will hopefully lead to increased profitability. A study indicates that there is a positive impact of celebrity endorsement on the expected future profits, which recommends marketing managers to use celebrity endorsers in their advertising campaigns (Agrawal and Kamakura, 1995). Friedman/Friedman (1979)Does effectiveness of celebrity endorsement depend on the product? Interviews with 360 house wives Celebrity endorsements are not effective for all products Till (1998)What are the effects of celebrities endorsing more than 1 product? Case study with 99 students, who were shown different advertisings using the same celebrity endorserThe use of the same celebrity endorser to advertise for various products has got a negative impact on the efficiency of the ad, the product and the endorser. Atkin / Block (1983)Is celebrity endorsement effective in advertising and how does it influence customer purchase intentionsExperiment with 196 test persons, where each participant was shown 3 versions of an ad. Each version featuring a celebrity endorser and a non-celebrity. Advertising using celebrity endorsement is under special conditions more effective than using non-celebrities. Choi et al. (2005)How can celebrities be used successfully in advertising? How effective is the recall-value and the emotional response to celebrity advertising? Experiment with different groups of test persons. Advertising with celebrities is more effective than using non-celebrities under special conditions. Sanbonmatsu / Kardes (1988)How does the credibility of a celebrity affect the consumer purchasing intention? Interviews with 542 persons. Consumer purchasing intentions are more effected using celebrities than using non-celebrities. Tripp et al. (1994) How do consumers judge the celebrity endorsement, the ad and the brand, if the celebrity endorses various products? What are the effects on purchasing behaviour? First Study: interviews with 461 students. Second Study: Interview with 10 test persons. Simultaneous advertising trough the same celebrity has a negative effect on the ad, the product and the celebrity. Agrawal/Kamakura (1996)Which economical effects on advertising are there when using celebrities? Event-Study in regards to the effects on share prices trough the announcement of celebrity endorsementCelebrity endorsement can have a positive and a negative effect on share prices. Agrawal/Kamakura (1995)Can a single celebrity have a positive effect on the company? s value? Analysis of the share price of a company after announcing a celebrity endorserCelebrity endorsement can have a positive and a negative effect on share prices. Charbonneau / Garland (2005)How does a company find the right celebrity endorser for its products? Which criteria should be considered? Questionnaires: 414 marketing managers at 148 advertising companies.

The Viability of Fission and Fusion for our Planet Essay -- essays res

The Viability of Fission and Fusion For our planet As the global population increases exponentially, having passed six billion in 1999, the world population is expected to be 8.9 billion by the year 2050. The worlds energy consumption will increase by an estimated 54 percent by 2025. Energy demand in the industrialized world is projected to grow 1.2 percent per year. Energy is a critical component of sustained economic growth and improved standards of living. One of the major requirements for sustaining human progress is an adequate source of energy. As the world’s technological enhancements and standards of living improve, so too does their appetite for electricity. The largest sources of energy at the moment are the combustion of fossil fuels; coal, oil and natural gas. Fossils fuels account for nearly 88 % of the world's energy needs, with Oil at 41 percent, Coal providing 24 percent, and natural gas, the remaining 22 percent. In the next five-hundred years, the globe will need a considerable increase of energy. Nuclear Fission Fission is a nuclear process that takes place in the nucleus of an atom. It is a process whereby a nucleus of a heavy, neutron enriched atom, usually Uranium-235 (U-235), splits into two or more smaller nuclei. This process releases substantial amounts of energy as a by-product. In a common reaction in a nuclear reactor a nucleus of U-235 captures a neutron and then undergoes a fission event releasing two or three neutrons of about 14 MeV (Mega electron Volts) energy. A pair of fission products is formed which is accompanied by the release of huge amounts of energy (100 million to several hundred million electron volts of energy). Nuclear Fusion Nuclear Fusion is the energy-producing process which takes place continuously in the sun and stars. In the core of the sun at temperatures of 10-15 million degrees Celsius, Hydrogen is converted to Helium providing enough energy to sustain life on earth. On earth, the most suitable use of fusion occurs when the nuclei of heavy isotopes of hydrogen - Deuterium (D) and Tritium (T) join and form a larger nucleus. At the temperatures required for the Deuterium-Tritium fusion reaction, the fuel has changed its state from gas to Plasma. Scientific advancements on how fusion reactions can be contained need to be made before we can use fusion as a practical source of energy. The basic ... ... fission has the ability to make a long-lasting major contribution but suffers from problems of public and political acceptability. Fusion offers an additional, secure, virtually resource-unlimited, source of supply, with important environmental advantages. Because of the environmental advantages summarised above, there should be no constraints on grounds of public acceptance to the widespread, intensive and indefinite deployment of fusion power. Considering the fact that fusion possesses environmental and safety advantages over all current alternatives for electricity sources, its development is a very important component in any strategy designed to allow economic growth to continue world-wide in the longer term, without generating major global environmental deterioration. Thus the case for investing a small part of our current output in the development of fusion is an aspect of the more general case for sustainable development. Involvement in the world-wide programme to bring fusion technology to a commercially usable state is a wise contribution to sustainable development. Fusion technology brought to completion would be an asset of the utmost value to give to our descendants.

Sustainability issue of companies

The new Pfizer has three business segments : health care, animal health and consumer health reduces. The company's innovative products are sold in over 1 50 countries and regions. Pfizer has the world's most advanced production facilities and testing technology, its first-class detection and analytical tools perfect quality assurance system, the company ‘s products meet or exceed the Chinese Pharmacopoeia and U. S. Pharmacopoeia standards, and the company's products is permitted exported to Japan, Australia, the Philippines and Europe .At present, China -listed products include: Pioneer will , Salesperson , Cutthroat , Difficult , Anoraks , Zloty , URI Y Inning , Vicarage , Celebrate , Lipton and so on. Sustainability issues Pfizer sustainability issues in two areas, the problem is that Pfizer as a leader in the pharmaceutical industry, they need to continue the development of new drugs or improve their existing product to make it better with better efficacy and smaller Side ef fects, this problem is a pharmaceutical industry as a whole needs to confront the issue.Although Pfizer in the year 2013 on this issue to make the appropriate action, but in the future this issue which will always be a core issue for the sustainable. Second problem is that Pfizer commitment to sustainable environmental problems. Pfizer hopes between the value and the social and environmental damage caused by the production of products continues to seek a balance, while minimizing the risk to our shareholders. Our strategic approach focuses on reducing energy and water consumption, in addition to innovative ways to manage waste.Report issue in the annual report Among Pfizer Annual Report on environmental matters for the company listed as a special detail explanation. Pfizer in Environmental Matters were particularly marked in the year 2009 to 2012 which are similar provisions for changes in Pfizer Pfizer hermetically plant in violation of the federal Clean Air Act as well as some mad e by the U. S. Environmental Protection Agency (EPA) approved remedy measures. The compensation and other matters relating to litigation or Pfizer for the development of new products also caused itemized breakdown of explanation and description to make the annual report them.Incentives Pfizer and enthusiasm to motivate employees to develop improved products interaction of which is how to have a positive impact among colleagues engaged in a frank and open dialogue, and to take responsible action and results. OWN information! Help colleagues to take appropriate risks and innovative thinking thoughtful, challenging the prevailing views and assumptions and make better, faster decisions. For example: research colleagues took an innovative approach defined as type 2 diabetes, helped lead to the formation of a Joint venture to promote therapeutic compounds for the treatment of this potential contours.In what is now our global innovative pharmaceutical business, a team of researchers detect ed formability challenge – a complex of symptoms characterized by chronic widespread pain condition pain, fatigue, etc. And created a use of electronic medical records to identify and a new method of diagnosis of formability related variables. Business development team in Portugal, will help lead to some account Enabler was significantly higher than the performance of innovative contracting market. C.V. Is the second-largest drugstore chain Walgreen, in the United States, with more than 7,600 stores, is based on the total income of the second largest U.S. Prescription drugstore. As the retail pharmacy division of C.V. Caretaker company, which is listed as the 13th largest according to the company, in the Fortune Global 500, 2013. The main competitors C.V. drugstore chain Walgreen ranked 37th. C.V. Sales of prescription drugs and a wide range of general merchandise, including over-the- counter drugs, beauty products and cosmetics, film, photo finishing services, seasonal merch andise, greeting cards, and through their C.V. pharmacy and convenience food stores and on-line drugs bulls through C.V.. Com.It also provides healthcare services through its Maintenance than 600 clinics, as well as their diabetes care center. Most of these clinics are located within C.V. stores. New environmental sustainability issues facing the C.V. is facing a health care form that appears after and how to make us have a better impact on the community. Since 2013, the annual C.V. U. S. Health care reform changes and ongoing major demographic change will be faced with the overall environment and there will be a significant change in the next few years, and the initial deployment of the AC has been with challenges.The C.V. believe their corporate responsibility is to help patients and clients achieve their health, moral and responsible business. Listed separately in the annual list of C.V. for health care reform and other issues acing the changing business strategy and organization al self-made structures as well as how to give their patients and clients better treatment and services made corresponding policies. C.V. For health care reform and other issues increased their business health insurance market, which is the main C.V. growth strategy in the coming years, and our strong position in the medical market, retail and IBM auxiliary. N our patients and customers to help us in particular on the establishment of a number of assets to manage some of the characteristics of the patient's health are spending, including: the presiding Judge, a rare disease management and professional integration, through a consistent, integrated retail / mail options special connection specialist patients and according to our unique automated platform Involving medical claims management technology, market-leading home infusion services.These can enable our customers and patients to be healed while spending the least cost, while C.V. in order to allow patients access to their custom ers and provide maximum convenience thief allow consumers through the mail or at our convenient retail pharmacies to get them prescription options. C.V. Plans through their medical advisers and Silversmith prescription drug plan to help their clients and patients with certain chronic diseases, such as diabetes and cardiovascular disease, identify gaps care, stick to their prescription drugs, and better manage their health.We also expanded the program to Medicare beneficiaries, which helps health plan clients achieve better clinical star ratings, so in terms of the community to get more recognition and thus indirectly on large their potential customers. Home depot The Home Depot was founded in 1978, is the world's largest home improvement detailer, the second largest U. S. Retailer. Home Depot sales of all types of building materials, home furnishings and lawn garden products, and provide a wide range of related services.Home Depot stores average standards covering nearly 9,758 squar e meters indoors and another 2,138 square meters of outdoor garden products area. In addition to the standard Home Depot store outside, we have mainly provides products and services for the home improvement and remodeling projects EXPO Design Center, the face of professional customer service Home Depot Supply and The Home Depot Landscape Supply. The Home Depot Sustainable problems faced there first is a change in accounting standards and subjective assumptions; second is dedicated to improving the environment.The first issue is due to changes in accounting standards will significantly affect our financial results or financial position. Generally accepted accounting principles and related accounting pronouncements, implementation guidelines and on a wide range of issues is related to our business, such as revenue recognition, impairment of assets, impairment of goodwill and other intangible stets, inventories, lease obligations, self-insurance, tax matters and interpretations litigat ion is very complex, involving many subjective assumptions, estimates and judgments.Changes or changes in the interpretation of these rules or the basic assumptions, estimates or Judgments could significantly change our reported or expected financial results or financial position. The Home Depot in the annual report which , especially for companies from the year 2012 to the year 2013 in the field of environment in which to make a detailed description of the measures and for the year 201 5 is expected , especially in the many is to change the energy savings made , because in the last time the greatest problem the Home Depot is excessive energy consumption .And in 2013, the year in which the company's energy management team to continue to pursue the establishment of strict energy- efficiency standard operating practice , all of our U. S. Facilities . These measures include HAVE temperature control unit , and adhere to strict lighting plan, which is the largest source of energy consump tion in our stores , and the use of energy management systems in each store monitoring energy efficiency. We estimate that , through the implementation and use of these energy- saving external programs, we saved almost 7. One billion kilowatts hours ( kHz ) since 2004 . That year, we set a goal to reduce per kHz Square feet in our U. S. Stores by 20% by the year 2015 , and we met that goal in fiscal year 2013 , ahead of our target date . The Home Depot act to protect the environment in order to motivate the creation of a recycling project in particular, through this project can reduce the items to be thrown away to reduce the increase in recycling garbage.There is a plan to deal with gizzards materials and waste, which determines the company's sales or use of hazardous substances, including specific precautions to avoid leakage and contamination, general procedures for handling damaged containers, and provide powerful clean-up countermeasures to limit leakage of. Workplace Hazardous Materials training in understanding and more in-depth training, environmental compliance associates who are specifically designated to store and erase all contacts responsible for dangerous goods. References 1. The Home Depot 2013 Annual Report 2. The C.V. 2013 Annual Report 3. The Pfizer 2013 Annual Report