Integrated Marketing Communications Plan

Coordinated MARKETING COMMUNICATIONS PLAN A. Publicizing Advertising alludes to the paid advancement of merchandise and enterprises through a supporting association or organization. While promoting has the goal to pick advertises that have the ability to buy an item,  advertising, then again, is the paid correspondence through which important data about the item is passed on to expected customers (2001). From a general perspective, the creator intends to utilize publicizing so as to have the option to grant to intrigued Christian ladies matured 13-45 the accessibility of spaces in the Virtuous Woman Pageant.In a way, promoting will likewise have the option to give basic data with respect to the Virtuous Woman Pageant. The creator accepts that when the promoting effort for the Virtuous Woman Pageant is accomplished successfully, this can prompt an expanded enthusiasm for Christian ladies to join the exhibition. There are generally three principle destinations of commercials: (1) pas sing on applicable data in regards to a specific item or administration; (2) convincing shoppers to buy the publicized item; and, (3) stay with the under the vigilant gazes of people in general (2002).But in this specific case, the creator intends to blend the components of every one of the three targets. Since the Virtuous Woman Pageant is a generally new occasion, at that point it must be bolstered with useful and convincing promotions. Assessment of Advertising 1) Advantages The presence of Internet and the proceeded with transformation in the realm of Information Technology are absolutely positive finishes paperwork for the fruitful publicizing effort for the Virtuous Woman Pageant. For example, the creator intends to utilize Popup promotions and email promotions as a type of online ad. ) Disadvantages as of late, the popular feeling in regards to promoting has gotten exceptionally negative. They see it as a medium that just advances lies. This is obviously in opposition to the reason for notices to urge the objective market to belittle a specific item or administration. These days, most promotions are either seen as only expressing sentiments or depicting an item or administration in a completely mutilated thought away from the real world. It is his disturbing circumstance with respect to the genuine destinations of publicizing that could prompt an expansion in the obligations that the creator and the coordinators of the Virtuous Woman Pageant would confront. B. Exposure Publicity is a term that is firmly identified with advertising. While advertising alludes to the best possible administration of all methods for correspondence among the organizations and the individuals in question, exposure, then again, is the cautious administration of an item or service’s methods for correspondence between the organization and the overall population. Hence, it is fundamentally a useful process.However, its principle objective is the advancement of items and adm inistrations being offered by an organization. Consequently, an exposure plan is being made along the procedure so as to get phenomenal press inclusion for the company’s items (2003). The creator and the coordinators intend to give an official statement in regards to the starting of the Virtuous Woman Pageant, however different strategies incorporating Internet discharges are in the author’s alternatives. In any case, all together for these apparatuses and procedures to be viably used by the media, they should have the option to create an extraordinary enthusiasm from the public.For this to occur, the creator and the coordinators of the Virtuous Woman Pageant intends to control the official statement so as to be an ideal match to the Christian ladies. The creator accepts that the best exposure discharges are regularly identified with subjects that the overall population can without much of a stretch identify with. Assessment of Publicity 1) Advantages The benefits of e xposure incorporate having low expenses, and its validity. New advancements, for example, web cameras and union are continuously changing the cost-structure. ) Disadvantages The disservices incorporate the absence of power over how the discharges will be utilized, and the collection of disappointment with respect to the low level of discharges that are being acknowledged by the media. C. Individual SELLING Sales are a significant piece of any business exchange. The most widely recognized way to deal with individual selling relates to a methodical procedure of constant yet quantifiable strategies wherein the individual selling depicts his offered items or administrations so that the purchaser will have the option to imagine ow to profit by the offered items or administrations in a monetary manner. Selling is fundamentally a piece of the usage methodology of advertising. It frequently frames a specific gathering inside a corporate structure, utilizing autonomous pro agents known as sa les reps (2003). The proceeded with cross examination so as to comprehend a consumer’s objective just as the foundation of a lot of plausible arrangements by passing on the essential data that persuades a purchaser to accomplish his objective at a sensible expense is the fundamental obligation of the business person.On the other hand, the principle goal of expert deals is to have the option to know the necessities and fulfill the needs of buyers viably, and along these lines convert potential clients into real and solid ones (2002). Assessment of Personal Selling 1) Advantages Some of the unmistakable points of interest that the creator finds in the utilization of individual selling as an IMC instrument for the Virtuous Woman Pageant incorporate the quick access to criticism, the influential idea of the undertaking, the alternative of picking an intended interest group for the salesman, and its capacity to give itemized data. ) Disadvantages Personal selling may tend to turn out to be very costly per presentation, and the assembled data might be distinctive among the business people included. The principle goal of selling is to enable a shopper to accomplish his/her objectives in a sensible manner. In any case, this isn't generally the situation. For example, Christian ladies can without much of a stretch be convinced by outside components to join the Virtuous Woman Pageant that typically doesn't have any enthusiasm to them.Some sales reps are being told by their mom organizations to offer to purchasers odd items that they don't really require. This abnormal conduct is being bolstered by motivators of deals work force to build their absolute number of deals, impetuses from the organizations of specialist co-ops to deals staff to sell their items where other comparable items offered by contenders are offered, and the motivator to sell a purchaser an item that needs being cleaned out.CONCLUSION The consequences of the examination did on the proposed IMC i nstruments that would be utilized for the Virtuous Woman Pageant showed exceptionally critical impacts, even in the midst of the dangers of turmoil. In this way, we could presume that the IMC instruments could at present be relied upon to add to the fruitful propelling of the Virtuous Woman Pageant. The audit of the abilities and assets of the IMC devices uncovered next to no irregularities in regards to the general strategies.This is cognizant with the conventional back to front methodology. Nonetheless, the need to accommodate both the back to front and outside-in approaches becomes basic now for the creator and the coordinators of the Virtuous Woman Pageant. The investigation among the earth just as the capacities of the IMC devices uncovered certain holes, the greater part of which are one-sided towards the environment.However, these holes prepared towards deciding various prescribed key choices to make sure about the seriousness of the IMC devices. Additionally, the writer and the coordinators of the Virtuous Woman Pageant needs to discover a harmony between adherence to inner powers inside the administration and to the changing powers of the earth so as to execute such key choices Read more: http://ivythesis. typepad. com/term_paper_topics/2009/11/coordinated advertising correspondences plan. html#ixzz29wJi0bUf

Synoptic Problem Essay Example | Topics and Well Written Essays - 500 words

Concise Problem - Essay Example as far as the introduction of Jesus, his life, service, demise and restoration (Linnemann 43). Nonetheless, a few people guarantee that since the three accounts are comparative, the creators more likely than not utilized each other’s accounts, or conceivable another regular source. As per Hayes (20), the likenesses in the three accounts are numerous and close including the material introduced, just as a wording of writings. Therefore, some type of artistic reliance has been accepted where some accept that one writer replicated writings that were recently composed by another person. As per Griesbach theory, the accepted request wherein the accounts were composed was Matthew, Luke, and Mark. In this way, the good news of Matthew was composed first, and afterward Luke; consequently, Luke utilized the good news of Matthew as his source to compose his gospel. This theory endeavored to clarify the one of a kind highlights of the good news of Luke and why the gospel was composed. Likewise, this theory expresses that Mark utilized both Matthew, just as Luke as hotspots for his own gospel. Luke was a knowledgeable man whose essential language was Greek, yet in addition considered Latin and could talk very well. Consequently, Luke had the option to get a duplicate of Mark’s gospel in Latin, which clarifies the closeness between Mark’s accounts and Luke’s gospel. In any case, there are some minor understandings of about 6% among Matthew and Luke that are not found in Mark, which shows that they didn't come into Luke’s Gospel through Mark (Linnemann 45). The Griesbach theory is an answer for the brief issue where the good news of Matthew was composed first, and Luke utilized it to compose his gospel. Luke is said to have destroyed assortments of periscopes from Matthew and set some of them in different settings. This shows, since Matthew was the primary gospel, Luke acquired some material from him, which Mark didn't utilize (Hayes 22). How Luke utilized Matthew as a hotspot for

How to Cope With Stress When You Have OCD

How to Cope With Stress When You Have OCD OCD Living With OCD Print Coping With Stress When You Have OCD By Owen Kelly, PhD Updated on May 28, 2019 More in OCD Living With OCD Causes Symptoms and Diagnosis Treatment Types Related Conditions Everyone experiences  stress from time to time. Life stresses can range from mere daily annoyances to severe, traumatic events. Under the right conditions, both minor and major stressful events can exacerbate illnesses such as obsessive-compulsive disorder  (OCD), major depression, cardiovascular disease, and type II diabetes. However, not everyone who experiences a stressful event (even a traumatic one) will become ill or experience an increase in OCD symptoms. Even under extreme circumstances such as war or violent physical assault, the majority of people will not go on to develop a serious mental or physical illness. Part of the reason why some people are resilient in the face of stressful circumstances appears to be the way that they cope. What Is Coping? Coping refers to the thoughts and actions that you use to deal with stress. In large part, feeling stressed or not depends on whether you believe that you have the coping resources to deal with the challenges that are facing you. For example, imagine that your boss has come to you with a large project that needs to be completed by the end of the month. If you believe that you have the required knowledge, resources, and time to complete the project, it will seem a lot less stressful than if you believe that you don’t have these things going for you. As long as you believe that you can cope successfully with a given challenge, even the most daunting of circumstances is not likely to seem overwhelmingly stressful. It is important to keep in mind, however, that the perception of whether you have the ability or resources to cope with stress is subjective. Two people who, on paper, have identical skills and resources may look at the same problem and come to different conclusions. One person may believe that dealing with the challenge will be a piece of cake (or even fun), while the other may be left feeling hopeless and depressed about the situation. Your ?perceived ability to cope with stress depends on many factors including your: Current moodStress levelSelf-esteemPast experiencesAvailable resources (such as money, time, and  social support) The worse your mood, the higher your stress, the lower your self-esteem, the worse your past experiences, and the fewer resources that you have, the more difficulty you will have coping with stress. In other words, the more you perceive your situation as difficult, the less resilient you will become. Coping Strategies Most coping strategies fall into one of two broad categories: Problem-focused coping strategies: These are used to tackle the problem directly. For example, if you were experiencing an unusual pain or symptom, you might make an appointment with your doctor or therapist instead of letting things get worse. If you had a conflict with a friend, you might call him up and ask him to meet you for coffee to talk through your differences, rather ignoring him for the next week. In both cases, you would be taking steps to deal with the actual source of your stress.Emotion-focused coping strategies: These are used to handle feelings of distress, rather than the actual problem. For example, if you had an upcoming exam in a difficult class, you might lie in bed blaming yourself or others for your misfortune instead of studying for the exam. If you received criticism from a co-worker, you might call in sick for the rest of the week rather than calmly discussing the issue with him or her. In each case, you would be acting to minimize your emotional distress, not affect the underlying problem. In general, people do best both psychologically and physically when they deal directly with the source of their stress, rather than sweeping their problems under the rug. Although it can be difficult and it requires courage, the more that you use problem-focused coping strategies, the better you’ll feel in the long run. 5 Ways to Deal With Emotional Stress Progressing With a Plan When trying out coping strategies, make note of how you feel with each attempt. Its helpful to view your progress as a journey rather than demanding unrealistic results of yourselfâ€"which, in turn, can put you under more stress. Having an open and honest discussion with your therapist or mental health professional is also key. Together, you can notice what works, what doesnt, and what strategies to try in the future. OCD Discussion Guide Get our printable guide to help you ask the right questions at your next doctors appointment. Download PDF The Importance of Being Proactive Living with  OCD presents a number of challenges that require good coping strategies to be in place. Its important to be proactive. For example: If you notice that symptoms are getting worse, consult your doctor or therapist. Don’t wait until your symptoms are so severe that you are unable to leave the house or take care of things at work.If you feel that your medication isn’t working properly or that its causing you side effects, let your doctor know. Don’t stop taking your medication in the hopes that the issues will improve on their own. Other medications are often available and they may be better matches for you.If you are unsure about how to manage your illness, learn as much as you can about your illness from reputable sources.If you feel uncomfortable with a treatment that you are receiving, let your doctor or therapist know your concerns. Don’t pretend that everything is fine. You are much more likely stick with a treatment that you like.If your family or friends are not comfortable discussing your illness, find a support group where you can get help and share your feelings. Don’t isolate yourself from the v ital social support that you need. Bottom Line Dealing with OCD is much easier when you take a problem-solving approach to lifes trials, rather than react emotionally. Sure, its frightening to take charge of your illness, but studies show that doing so can work. If life is going well for you right now, this may be the perfect time to work at building your resilience  for tough times. At times, even this will seem difficult, and you will wonder how you can really change something that feels more like your personality than the way you cope with stress. The best time to begin is today.

Literature Review Canadian Prevention Plan - 768 Words

Review of the Literature The literature on the military soldiers in association with PTSD, TBI, depression, and substance abuse is extensive. Yet, there are less conclusive studies with the topics shown above and AD. Also, a majority of the literary research with military personnel are mostly on U.S. soldiers. There are only a few studies showing Canadian statistics of AD and mental health disorders. Fortunately, the Alzheimer’s disease and Dementia association has a section of research on the military that is available to the public. The keywords used were MOS risk factors, Alzheimer’s, Alzheimer’s disease risk factors, veterans, military, along with preventative and outreach treatment. The following literature review is broken down into four sections called prevention plans, military risk factors for AD, pre-deployment and post-deployment risk factors, including current research using neuroimaging. Prevention Plans Canadian Prevention Plan The Canadian government is aware that there is a widespread of dementia among the aging population. Dementia is a general term for the decline in mental ability such as memory loss and thinking capacity that interferes with a person’s daily functioning (Alzheimer’s Association, 2015). AD is a class of dementia that produces problems with memory, thinking, and behaviour (Alzheimer’s Association, 2015). At present, there is no cure for AD. The National Dementia Research and Prevention Plan (2014) was devised by the government of CanadaShow MoreRelatedThe Transitional Federal Health Plan Of Canada1263 Words   |  6 PagesIntroduction The Interim Federal Health Plan of Canada [IFHP] sets out a guideline of specific healthcare costs that the government of Canada covers for refugees, protected persons and victims of human trafficking. 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The Work Definitions Of Religion - 2779 Words

Throughout the course of our study, we have encountered many different working definitions of religion. The working definitions provided by Émile Durkheim, William James, and Paul Tillich, all neglect to holistically capture the observable, individual, and social effect religion delivers to an individual and his community. It was not until the end of the twentieth century, when Clifford Geertz and Gerald James Larson provided a working definition that associated religion with the concept of culture. Additionally, Geertz and Larson further developed the definition of religion to include cultural symbols. Moreover, defining religion with the ability to influence reasoning within a community of individuals. In the context of this class and†¦show more content†¦Therefore, religion should be categorized more as a means of life rather than a rigid, unchanging set of rules that is apparent within an individual’s life. Both Buddhism and Confucianism have no condemnation t owards other religions. Therefore, both Buddhism and Confucianism open-mindedly allow followers to explore other practices and ultimately discover their own self. Something considered not religious would evoke no change amongst an individual or the community he exists in. The textbook addresses the issue between distinguishing what doing religion is and being religious is. Distinguishing what doing religion is between what being religious is overlooks a considerable aspect of religion: what religion achieves. Rudolf Otto states that not all religious acts or experiences such as Nirvana in Buddhism or â€Å"prayer and meditation† can be fully captured by â€Å"empirical observation.† Thus, it is impossible to distinguish what doing religion is between what being religious is without experiencing the act yourself. The working definition established earlier exemplifies what religion means. If an individual’s actions or experiences create change within the individual on a personal level, then the action or experience would be considered religious. Therefore, religion should be defined in terms of its impact on an individual and its ability to

The Lost Symbol Chapter 37-39 Free Essays

string(35) " her whole head under the ethanol\." CHAPTER 37 Mal’akh had seen some eerie spaces in his life, but few rivaled the unearthly world of Pod 3. Wet Pod. The massive room looked as if a mad scientist had taken over a Walmart and packed every aisle and shelf with specimen jars of all shapes and sizes. We will write a custom essay sample on The Lost Symbol Chapter 37-39 or any similar topic only for you Order Now Lit like a photographic darkroom, the space was bathed in a reddish haze of â€Å"safelight† that emanated from beneath the shelves, filtering upward and illuminating the ethanol-filled containers. The clinical smell of preservative chemicals was nauseating. â€Å"This pod houses over twenty thousand species,† the chubby girl was saying. â€Å"Fish, rodents, mammals, reptiles.† â€Å"All dead, I hope?† Mal’akh asked, making a show of sounding nervous. The girl laughed. â€Å"Yes, yes. All very much dead. I’ll admit, I didn’t dare come in for at least six months after I started work.† Mal’akh could understand why. Everywhere he looked there were specimen jars of dead life- forms–salamanders, jellyfish, rats, bugs, birds, and other things he could not begin to identify. As if this collection were not unsettling enough on its own, the hazy red safelights that protected these photosensitive specimens from long-term light exposure gave the visitor the feeling he was standing inside a giant aquarium, where lifeless creatures were somehow congregating to watch from the shadows. â€Å"That’s a coelacanth,† the girl said, pointing to a big Plexiglas container that held the ugliest fish Mal’akh had ever seen. â€Å"They were thought to be extinct with the dinosaurs, but this was caught off Africa a few years back and donated to the Smithsonian.† Lucky you, Mal’akh thought, barely listening. He was busy scanning the walls for security cameras. He saw only one–trained on the entry door–not surprising, considering that entrance was probably the only way in. â€Å"And here is what you wanted to see . . .† she said, leading him to the giant tank he had seen from the window. â€Å"Our longest specimen.† She swept her arm out over the vile creature like a game-show host displaying a new car. â€Å"Architeuthis.† The squid tank looked like a series of glass phone booths had been laid on their sides and fused end to end. Within the long, clear Plexiglas coffin hovered a sickeningly pale and amorphous shape. Mal’akh gazed down at the bulbous, saclike head and its basketball-size eyes. â€Å"Almost makes your coelacanth look handsome,† he said. â€Å"Wait till you see her lit.† Trish flipped back the long lid of the tank. Ethanol fumes wafted out as she reached down into the tank and flipped a switch just above the liquid line. A string of fluorescent lights flickered to life along the entire base of the tank. Architeuthis was now shining in all her glory–a colossal head attached to a slithery mass of decaying tentacles and razor-sharp suckers. She began talking about how Architeuthis could beat a sperm whale in a fight. Mal’akh heard only empty prattling. The time had come. Trish Dunne always felt a bit uneasy in Pod 3, but the chill that had just run through her felt different. Visceral. Primal. She tried to ignore it, but it grew quickly now, clawing deeply at her. Although Trish could not seem to place the source of her anxiety, her gut was clearly telling her it was time to leave. â€Å"Anyhow, that’s the squid,† she said, reaching into the tank and turning off the display light. â€Å"We should probably get back to Katherine’s–â€Å" A broad palm clamped hard over her mouth, yanking her head back. Instantly, a powerful arm was wrapped around her torso, pinning her against a rock-hard chest. For a split second, Trish went numb with shock. Then came the terror. The man groped across her chest, grabbing her key card and yanking down hard. The cord burned the back of her neck before snapping. The key card fell on the floor at their feet. She fought, trying to twist away, but she was no match for the man’s size and strength. She tried to scream, but his hand remained tightly across her mouth. He leaned down and placed his mouth next to her ear, whispering, â€Å"When I take my hand off your mouth, you will not scream, is that clear?† She nodded vigorously, her lungs burning for air. I can’t breathe! The man removed his hand from her mouth, and Trish gasped, inhaling deeply. â€Å"Let me go!† she demanded, breathless. â€Å"What the hell are you doing?† â€Å"Tell me your PIN number,† the man said. Trish felt totally at a loss. Katherine! Help! Who is this man?! â€Å"Security can see you!† she said, knowing full well they were out of range of the cameras. And nobody is watching anyway. â€Å"Your PIN number,† the man repeated. â€Å"The one that matches your key card.† An icy fear churned in her gut, and Trish spun violently, wriggling an arm free and twisting around, clawing at the man’s eyes. Her fingers hit flesh and raked down one cheek. Four dark gashes opened on his flesh where she scratched him. Then she realized the dark stripes on his flesh were not blood. The man was wearing makeup, which she had just scratched off, revealing dark tattoos hidden underneath. Who is this monster?! With seemingly superhuman strength, the man spun her around and hoisted her up, pushing her out over the open squid tank, her face now over the ethanol. The fumes burned her nostrils. â€Å"What is your PIN number?† he repeated. Her eyes burned, and she could see the pale flesh of the squid submerged beneath her face. â€Å"Tell me,† he said, pushing her face closer to the surface. â€Å"What is it?† Her throat was burning now. â€Å"Zero-eight-zero-four!† she blurted, barely able to breathe. â€Å"Let me go! Zero-eight-zero-four!† â€Å"If you’re lying,† he said, pushing down farther, her hair in the ethanol now. â€Å"I’m not lying!† she said, coughing. â€Å"August 4! It’s my birthday!† â€Å"Thank you, Trish.† His powerful hands clasped her head tighter, and a crushing force rammed her downward, plunging her face into the tank. Searing pain burned her eyes. The man pressed down harder, driving her whole head under the ethanol. You read "The Lost Symbol Chapter 37-39" in category "Essay examples" Trish felt her face pressing into the fleshy head of the squid. Summoning all of her strength, she bucked violently, arching backward, trying to pull her head out of the tank. But the powerful hands did not budge. I have to breathe! She remained submerged, straining not to open her eyes or mouth. Her lungs burned as she fought the powerful urge to breathe in. No! Don’t! But Trish’s inhalation reflex finally took over. Her mouth flew open, and her lungs expanded violently, attempting to suck in the oxygen that her body craved. In a searing rush, a wave of ethanol poured into her mouth. As the chemicals gushed down her throat into her lungs, Trish felt a pain like nothing she had ever imagined possible. Mercifully, it lasted only a few seconds before her world went black. Mal’akh stood beside the tank, catching his breath and surveying the damage. The lifeless woman lay slumped over the rim of the tank, her face still submerged in ethanol. Seeing her there, Mal’akh flashed on the only other woman he had ever killed. Isabel Solomon. Long ago. Another life. Mal’akh gazed down now at the woman’s flaccid corpse. He grabbed her ample hips and lifted with his legs, hoisting her up, pushing forward, until she began to slide over the rim of the squid tank. Trish Dunne slithered headfirst down into the ethanol. The rest of her body followed, sloshing down. Gradually, the ripples subsided, leaving the woman hovering limp over the huge sea creature. As her clothing got heavier, she began to sink, slipping into the darkness. Bit by bit, Trish Dunne’s body settled on top of the great beast. Mal’akh wiped his hands and replaced the Plexiglas lid, sealing the tank. Wet Pod has a new specimen. He retrieved Trish’s key card from the floor and slipped it in his pocket: 0804. When Mal’akh had first seen Trish in the lobby, he’d seen a liability. Then he’d realized her key card and password were his insurance. If Katherine’s data-storage room was as secure as Peter had implied, then Mal’akh was anticipating some challenges persuading Katherine to unlock it for him. I now have my own set of keys. He was pleased to know he would no longer have to waste time bending Katherine to his will. As Mal’akh stood up straight, he saw his own reflection in the window and could tell his makeup was badly mangled. It didn’t matter anymore. By the time Katherine put it all together, it would be too late. CHAPTER 38 â€Å"This room is Masonic?† Sato demanded, turning from the skull and staring at Langdon in the darkness. Langdon nodded calmly. â€Å"It’s called a Chamber of Reflection. These rooms are designed as cold, austere places in which a Mason can reflect on his own mortality. By meditating on the inevitability of death, a Mason gains a valuable perspective on the fleeting nature of life.† Sato looked around the eerie space, apparently not convinced. â€Å"This is some kind of meditation room?† â€Å"Essentially, yes. These chambers always incorporate the same symbols–skull and crossed bones, scythe, hourglass, sulfur, salt, blank paper, a candle, et cetera. The symbols of death inspire Masons to ponder how better to lead their lives while on this earth.† â€Å"It looks like a death shrine,† Anderson said. That’s kind of the point. â€Å"Most of my symbology students have the same reaction at first.† Langdon often assigned them Symbols of Freemasonry by Beresniak, which contained beautiful photos of Chambers of Reflection. â€Å"And your students,† Sato demanded, â€Å"don’t find it unnerving that Masons meditate with skulls and scythes?† â€Å"No more unnerving than Christians praying at the feet of a man nailed to a cross, or Hindus chanting in front of a four-armed elephant named Ganesh. Misunderstanding a culture’s symbols is a common root of prejudice.† Sato turned away, apparently in no mood for a lecture. She moved toward the table of artifacts. Anderson tried to light her way with the flashlight, but the beam was beginning to dim. He tapped the heel of the light and coaxed it to burn a little brighter. As the threesome moved deeper into the narrow space, the pungent tang of sulfur filled Langdon’s nostrils. The subbasement was damp, and the humidity in the air was activating the sulfur in the bowl. Sato arrived at the table and stared down at the skull and accompanying objects. Anderson joined her, doing his best to light the desk with the weakening beam of his flashlight. Sato examined everything on the table and then placed her hands on her hips, sighing. â€Å"What is all this junk?† The artifacts in this room, Langdon knew, were carefully selected and arranged. â€Å"Symbols of transformation,† he told her, feeling confined as he inched forward and joined them at the table. â€Å"The skull, or caput mortuum, represents man’s final transformation through decay; it’s a reminder that we all shed our mortal flesh one day. The sulfur and salt are alchemical catalysts that facilitate transformation. The hourglass represents the transformational power of time.† He motioned to the unlit candle. â€Å"And this candle represents the formative primordial fire and the awakening of man from his ignorant slumber–transformation through illumination.† â€Å"And . . . that?† Sato asked, pointing into the corner. Anderson swung his dimming flashlight beam to the giant scythe that leaned against the back wall. â€Å"Not a death symbol, as most assume,† Langdon said. â€Å"The scythe is actually a symbol of the transformative nourishment of nature–the reaping of nature’s gifts.† Sato and Anderson fell silent, apparently trying to process their bizarre surroundings. Langdon wanted nothing more than to get out of the place. â€Å"I realize this room may seem unusual,† he told them, â€Å"but there’s nothing to see here; it’s really quite normal. A lot of Masonic lodges have chambers exactly like this one.† â€Å"But this is not a Masonic lodge!†Anderson declared. â€Å"It’s the U.S. Capitol, and I’d like to know what the hell this room is doing in my building.† â€Å"Sometimes Masons set aside rooms like this in their offices or private homes as meditation spaces. It is not uncommon.† Langdon knew a heart surgeon in Boston who had converted a closet in his office into a Masonic Chamber of Reflection so he could ponder mortality before going into surgery. Sato looked troubled. â€Å"You’re saying Peter Solomon comes down here to reflect on death?† â€Å"I really don’t know,† Langdon said sincerely. â€Å"Maybe he created it as a sanctuary for his Masonic brothers who work in the building, giving them a spiritual sanctuary away from the chaos of the material world . . . a place for a powerful lawmaker to reflect before making decisions that affect his fellow man.† â€Å"Lovely sentiment,† Sato said, her tone sarcastic, â€Å"but I have a feeling Americans might have a problem with their leaders praying in closets with scythes and skulls.† Well, they shouldn’t, Langdon thought, imagining how different a world it might be if more leaders took time to ponder the finality of death before racing off to war. Sato pursed her lips and carefully surveyed all four corners of the candle lit chamber. â€Å"There must be something in here besides human bones and bowls of chemicals, Professor. Someone transported you all the way from your home in Cambridge to be in this precise room.† Langdon clutched his daybag to his side, still unable to imagine how the package he carried might relate to this chamber. â€Å"Ma’am, I’m sorry, but I don’t see anything out of the ordinary here.† Langdon hoped that now at last they could get to the business of trying to find Peter. Anderson’s light flickered again, and Sato spun on him, her temper starting to show. â€Å"For Christ’s sake, is it too much to ask?† She plunged her hand into her pocket and yanked out a cigarette lighter. Striking her thumb on the flint, she held out the flame and lit the desk’s lone candle. The wick sputtered and then caught, spreading a ghostly luminescence throughout the constricted space. Long shadows raked the stone walls. As the flame grew brighter, an unexpected sight materialized before them. â€Å"Look!† Anderson said, pointing. In the candlelight, they could now see a faded patch of graffiti–seven capital letters scrawled across the rear wall. VITRIOL â€Å"An odd choice of word,† Sato said as the candlelight cast a frightening skull-shaped silhouette across the letters. â€Å"Actually, it’s an acronym,† Langdon said. â€Å"It’s written on the rear wall of most chambers like this as a shorthand for the Masonic meditative mantra: Visita interiora terrae, rectificando invenies occultum lapidem.† Sato eyed him, looking almost impressed. â€Å"Meaning?† â€Å"Visit the interior of the earth, and by rectifying, you will find the hidden stone.† Sato’s gaze sharpened. â€Å"Does the hidden stone have any connection to a hidden pyramid?† Langdon shrugged, not wanting to encourage the comparison. â€Å"Those who enjoy fantasizing about hidden pyramids in Washington would tell you that occultum lapidem refers to the stone pyramid, yes. Others will tell you it’s a reference to the Philosopher’s Stone–a substance alchemists believed could bring them everlasting life or turn lead into gold. Others claim it’s a reference to the Holy of Holies, a hidden stone chamber at the core of the Great Temple. Some say it’s a Christian reference to the hidden teachings of Saint Peter–the Rock. Every esoteric tradition interprets `the stone’ in its own way, but invariably the occultum lapidem is a source of power and enlightenment.† Anderson cleared his throat. â€Å"Is it possible Solomon lied to this guy? Maybe he told him there was something down here . . . and there really isn’t.† Langdon was having similar thoughts. Without warning, the candle flame flickered, as if caught by a draft. It dimmed for a moment and then recovered, burning brightly again. â€Å"That’s odd,† Anderson said. â€Å"I hope no one closed the door upstairs.† He strode out of the chamber into the darkness of the hallway. â€Å"Hello?† Langdon barely noticed him leave. His gaze had been drawn suddenly to the rear wall. What just happened? â€Å"Did you see that?† Sato asked, also staring with alarm at the wall. Langdon nodded, his pulse quickening. What did I just see? A moment earlier, the rear wall seemed to have shimmered, as if a ripple of energy had passed through it. Anderson now strode back into the room. â€Å"No one’s out there.† As he entered, the wall shimmered again. â€Å"Holy shit!† he exclaimed, jumping back. All three stood mute for a long moment, staring in unison at the back wall. Langdon felt another chill run through him as he realized what they were seeing. He reached out tentatively, until his fingertips touched the rear surface of the chamber. â€Å"It’s not a wall,† he said. Anderson and Sato stepped closer, peering intently. â€Å"It’s a canvas,† Langdon said. â€Å"But it billowed,† Sato said quickly. Yes, in a very strange way. Langdon examined the surface more closely. The sheen on the canvas had refracted the candlelight in a startling manner because the canvas had just billowed away from the room . . . fluttering backward through the plane of the rear wall. Langdon extended his outstretched fingers very gently, pressing the canvas backward. Startled, he yanked his hand back. There’s an opening! â€Å"Pull it aside,† Sato ordered. Langdon’s heart pounded wildly now. He reached up and clutched the edge of the canvas banner, slowly pulling the fabric to one side. He stared in disbelief at what lay hidden behind it. My God. Sato and Anderson stood in stunned silence as they looked through the opening in the rear wall. Finally, Sato spoke. â€Å"It appears we’ve just found our pyramid.† CHAPTER 39 Robert Langdon stared at the opening in the rear wall of the chamber. Hidden behind the canvas banner, a perfectly square hole had been hollowed out of the wall. The opening, about three feet across, appeared to have been created by removing a series of bricks. For a moment, in the darkness, Langdon thought the hole was a window to a room beyond. Now he saw it was not. The opening extended only a few feet into the wall before terminating. Like a rough-hewn cubbyhole, the recessed niche reminded Langdon of a museum alcove designed to hold a statuette. Fittingly, this niche displayed one small object. About nine inches tall, it was a piece of carved, solid granite. The surface was elegant and smooth with four polished sides that shone in the candlelight. Langdon could not fathom what it was doing here. A stone pyramid? â€Å"From your look of surprise,† Sato said, sounding self-satisfied, â€Å"I take it this object is not typical within a Chamber of Reflection?† Langdon shook his head. â€Å"Then perhaps you would like to reassess your previous claims regarding the legend of a Masonic Pyramid hidden in Washington?† Her tone now was almost smug. â€Å"Director,† Langdon replied instantly, â€Å"this little pyramid is not the Masonic Pyramid.† â€Å"So it is merely coincidence that we found a pyramid hidden at the heart of the U.S. Capitol in a secret chamber belonging to a Masonic leader?† Langdon rubbed his eyes and tried to think clearly. â€Å"Ma’am, this pyramid doesn’t resemble the myth in any way. The Masonic Pyramid is described as enormous, with a tip forged of solid gold.† Moreover, Langdon knew, this little pyramid–with its flat top–was not even a true pyramid. Without its tip, this was another symbol entirely. Known as an Unfinished Pyramid, it was a symbolic reminder that man’s ascent to his full human potential was always a work in progress. Though few realized it, this symbol was the most widely published symbol on earth. Over twenty billion in print. Adorning every one-dollar bill in circulation, the Unfinished Pyramid waited patiently for its shining capstone, which hovered above it as a reminder of America’s yet- unfulfilled destiny and the work yet to be done, both as a country and as individuals. â€Å"Lift it down,† Sato said to Anderson, motioning to the pyramid. â€Å"I want a closer look.† She began making room on the desk by shoving the skull and crossed bones to one side with no reverence whatsoever. Langdon was starting to feel like they were common grave robbers, desecrating a personal shrine. Anderson maneuvered past Langdon, reached into the niche, and clamped his large palms on either side of the pyramid. Then, barely able to lift at this awkward angle, he slid the pyramid toward him and lowered it with a hard thud onto the wooden desk. He stepped back to give Sato room. The director repositioned the candle close to the pyramid and studied its polished surface. Slowly, she ran her tiny fingers over it, examining every inch of the flat top, and then the sides. She wrapped her hands around to feel the back, then frowned in apparent disappointment. â€Å"Professor, earlier you said the Masonic Pyramid was constructed to protect secret information.† â€Å"That’s the legend, yes.† â€Å"So, hypothetically speaking, if Peter’s captor believed this was the Masonic Pyramid, he would believe it contained powerful information.† Langdon nodded, exasperated. â€Å"Yes, although even if he found this information, he probably would not be able to read it. According to legend, the contents of the pyramid are encoded, making them indecipherable . . . except to the most worthy.† â€Å"I beg your pardon?† Despite Langdon’s growing impatience, he replied with an even tone. â€Å"Mythological treasures are always protected by tests of worthiness. As you may recall, in the legend of the Sword in the Stone, the stone refuses to give up the sword except to Arthur, who was spiritually prepared to wield the sword’s awesome power. The Masonic Pyramid is based on the same idea. In this case, the information is the treasure, and it is said to be written in an encoded language–a mystical tongue of lost words–legible only to the worthy.† A faint smile crossed Sato’s lips. â€Å"That may explain why you were summoned here tonight.† â€Å"I’m sorry?† Calmly, Sato rotated the pyramid in place, turning it a full 180 degrees. The pyramid’s fourth side now shone in the candlelight. Robert Langdon stared at it with surprise. â€Å"It appears,† Sato said, â€Å"that someone believes you’re worthy.† How to cite The Lost Symbol Chapter 37-39, Essay examples

Observation Report free essay sample

As everything knows to observe is not an easy job, many aspects are involved in this process and to be able to manage these aspects we must learn from the experiences. I have observed a class and I realized about many things that I will do in a near future. I always thought that teaching was easy. Throughout my life teachers have been teaching me many things but I have never wondered how they do that job. I have observed 5 aspects in a classroom, namely; activities, use of target language and mother tongue, materials, behavior and topic. I will start with activities. When I arrived to the school (Harmond hall) I was waiting for the teacher. When she arrived we talk about some aspects of my visit. The class started 10 minutes late but it wasn’t a problem. I have to tell that there were many activities in the classroom. She probably used activities that she has learned as a student or as her teacher experience, she gave instructions very well and the students understood what they have to do with those activities. Activities were very interesting and encouraged the students to have a good interaction. In the speaking activities the students didn’t participate, they were only listening to what the teacher was saying and they were a bit nervous about what to say. According to Ur (1999) the teacher must teach, firstly the vocabulary and pronunciation in order to rehearse and improve this kind of activity. Another good activity was when the teacher made teams of 4 members and they were talking about what they studied in the textbook. There were talking but frequently they forgot the vocabulary of the unit. The teacher was helping them in repeating the vocabulary many times as possible, as Ur(1999) says. Another aspect I observed was the use of language (Target language and mother tongue). In Teaching Monolingual Classes (1993). Atkinson suggests a careful, limited use of mother tongue to help students get the maximum benefit from activities which in other respects will be carried out in the target language. The mother tongue may be useful in the procedural stages of a class, for example: setting up pair and group work, sorting out an activity which is clearly not working, checking comprehension. I observed that when they working on pairs there were speaking in mother tongue, they couldn’t express in target language as I think despite they have a good teacher with an excellent pronunciation but it is comprehensible because they are beginners. The students tried to speak in English and they did it well. Atkinson (1993) also suggests using the mother tongue for translation as a teaching technique. Indeed the teacher was explaining and speaking in English (Target language) all the time but when she realized that the students didn’t understand she explained in Spanish (Mother tongue) but it wasn’t frequently. I think it is so important because to explain things just cant be done any other way and it would be so difficult to teach the target language. About materials I can mention that the teacher uses a little wide of materials. She used authentic materials. According to Purcell-Gates, Degener, Jacobson, and Soler, (2001) authentic materials are print, video, and audio materials students encounter in their daily lives, such as change of address forms, job applications, menus, voice mail messages, radio programs, and videos. Authentic materials are not created specifically to be used in the classroom, but they make excellent learning tools for students precisely because they are authentic and there are two main categories of authentic materials—print and auditory. In this case teacher used a print materials, she used a magazines and greeting cards. She showed a magazine with an extensive vocabulary about what they had seen, with many pictures and aids but the teachers told the students to make an scanning read in order to understand about what the topic is. Authentic materials help students bridge the gap between the classroom and the outside world. Many students enroll in school to learn or improve a language-related task, such as helping a child with homework or speaking English at work. These kinds of materials caught the attention of the students and encouraged them to participate actively in the class. Also the teacher used flashcards asking them what the pictures mean. It motivated the students to speak in English because the pictures weren’t hard to explain. Changing the subject, I would like to talk about the behaviour of the students. When I was in the class some students weren’t paying attention for a while to the explanation that the teacher was giving, they were talking or listening music. â€Å"There are many reasons for problem behaviour. It can stem from a student’s reactions to their teacher’s behaviour, from other factor inside the classroom, or from outside factors† (Harmer, 2001). According to what he says family problems can have a profound influence on their attitudes to learning and to authority. In this case the teacher didn’t paid attention to their behaviour and continued explaining the class. And according to Harmer (2001) she must act immediately because if she doesn’t do that the problem will be more difficult to deal. But a noteworthy point was that the teacher kept the calm and didn’t lost the control. But I must to clarify that the behaviour of the students weren’t all the time, every 20 minutes or so. To finish this report I will give my opinion about the topic, it was very interesting. The students were involved actively in the topic and they liked it. The teacher was identified with the topic and was very active. The students were responding her questions very well. A relaxing atmosphere was felt. To sum up, I learnt much about this observation there are many things that I can do when I will give my class.  I am conscious that I am building my future but for reach that objective I must observe everything around me.